by Greg Newby | Jun 16, 2026 | AI, Blog, Heeler Insights
Llms.txt: The First Step to Winning at AI Search (GEO) Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers. According to a recent Ahrefs study, AI overviews reduce search clicks by 58%. Meanwhile, users are...
by Greg Newby | Jun 5, 2026 | AI, Blog, Heeler Insights
ROI from AEO vs. ROI from SEO: They’re Not the Same In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google announced in May that they’re “making the biggest upgrade to the Search box in 25 years,” the...
by Greg Newby | Mar 12, 2026 | AI, Blog, Digital Services, Heeler Insights
Future-Proof Your Marketing: A Quick Guide to AI for Brands For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media platforms and search engines. Today, using AI tools like ChatGPT is as commonplace as a...
