by Kelsey Jones | Mar 12, 2026 | AI, Blog, Digital Services, Heeler Insights
Future-Proof Your Marketing: A Quick Guide to AI for Brands For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media platforms and search engines. Today, using AI tools like ChatGPT is as commonplace as a...
by Kelsey Jones | Mar 4, 2026 | AI, Blog, Creative Services
AI vs Human Designers: Why Shortcuts Can Cost Your Brand With tools like Google’s Nano Banana Pro launching last fall, there’s a growing discussion about AI images and how they stack up against human designers. From copyright risks to human empathy, cultural nuance...
by Kelsey Jones | Feb 25, 2026 | Blog, Training Services
Introducing the Pack Leader Program: Digital Marketing Training That Builds Strategists For new marketers stepping into a role, there’s a mountain the size of Everest to climb in mastering strategy, platform best practices and execution in the ever-changing digital...
by Kelsey Jones | Jan 20, 2026 | Blog, Creative Services, Digital Services
Signs It’s Time For a Website Redesign It takes someone less than one second (literally) to form an opinion on a website. Over the last decade, Internet users have developed a keen sense of right and wrong regarding site design, with color clashes, long load times and...
by Kelsey Jones | Dec 15, 2025 | Blog, Creative Services
Signs It’s Time For a Brand Refresh With an increasingly competitive market and the concept of brand loyalty constantly evolving, staying top-of-mind with your audience can be a challenge. Maybe your current branding isn’t packing a punch anymore, your Marketing...
by Kelsey Jones | Nov 10, 2025 | Blog, Digital Services
Signs It’s Time For a Digital Audit Have you ever wondered how your brand appears to an outsider? A comprehensive digital audit gives you just that — insight into the presence and perception of your brand online. A digital audit is a great way for growing brands to...
