by Lee | Jun 17, 2026 | Blog, Platform Updates
Apple Maps Is Getting Ads This Summer. Are You Ready? If you updated your iPhone in the last few weeks and opened Apple Maps, you saw a popup mentioning that ads were coming. You probably dismissed it and moved on. That popup was Apple telling every local business...
by Greg Newby | Jun 16, 2026 | AI, Blog, Heeler Insights
Llms.txt: The First Step to Winning at AI Search (GEO) Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers. According to a recent Ahrefs study, AI overviews reduce search clicks by 58%. Meanwhile, users are...
by Greg Newby | Jun 5, 2026 | AI, Blog, Heeler Insights
ROI from AEO vs. ROI from SEO: They’re Not the Same In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google announced in May that they’re “making the biggest upgrade to the Search box in 25 years,” the...
by Lee | Jun 4, 2026 | Blog, Heeler Insights, Platform Updates
What LinkedIn’s Algorithm Overhaul Means for Your Content Most people saw their LinkedIn reach drop this year and assumed they were doing something wrong. They weren’t. LinkedIn rebuilt the engine. In March, the platform replaced its old feed system with...
by Lee | Jun 1, 2026 | Blog, Heeler Insights, Platform Updates
Decoding Instagram’s Spring 2026 Updates Instagram has been moving fast this year. Here’s what changed so far and what it means for how your brand shows up on the platform. Schedule Posts Without a Third-Party Tool Native post scheduling is now available...
by Greg Newby | Mar 12, 2026 | AI, Blog, Digital Services, Heeler Insights
Future-Proof Your Marketing: A Quick Guide to AI for Brands For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media platforms and search engines. Today, using AI tools like ChatGPT is as commonplace as a...
