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Access marketing, digital and creative insights from Oklahoma’s first digital team. Heeler Marketing’s pros share the latest news and resources to keep your brand two steps ahead and on top of today’s trends.
What Is Website Schema? The Behind-the-Scenes Data Structure Driving AI Search
A green checkmark on your website’s SEO plugin doesn’t mean you’re winning at SEO. It means you satisfied an algorithm...
How Social Platforms Are Fighting the AI Slop Flood
AI tools have made it easier than ever to produce social content. For audiences, they've also made feeds harder than...
Apple Maps Is Getting Ads This Summer. Are You Ready?
If you updated your iPhone in the last few weeks and opened Apple Maps, you saw a popup mentioning that ads were...
Llms.txt: The First Step to Winning at AI Search (GEO)
Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers....
ROI from AEO vs. ROI from SEO: They’re Not the Same
In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google...
What LinkedIn’s Algorithm Overhaul Means for Your Content
Most people saw their LinkedIn reach drop this year and assumed they were doing something wrong. They weren't....
Decoding Instagram’s Spring 2026 Updates
Instagram has been moving fast this year. Here's what changed so far and what it means for how your brand shows up on...
Future-Proof Your Marketing: A Quick Guide to AI for Brands
For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media...
AI vs Human Designers: Why Shortcuts Can Cost Your Brand
With tools like Google’s Nano Banana Pro launching last fall, there’s a growing discussion about AI images and how...