Turn Your Marketing Hire Into a Pack Leader
Oklahoma businesses need internal marketers ready to lead with confidence. The Pack Leader Program equips your emerging talent with the fundamental training they need to succeed in their role and accelerate your business results.
About The Pack Leader Program
Transform your new marketing hire into a confident digital strategist with the hands-on training, mentorship and support they need to execute like a veteran and drive success.
Who Is The Pack Leader Program For?
New marketing hires who’d thrive learning from experienced pros
Business leaders who want strategically-minded internal digital marketers
Teams looking to develop in-house marketing leadership
Why Train With Heeler?
Fast-Track Your Team’s Success
Marketing hires struggle without consistent development during the first years in a new role. Our program saves your company time and money, helping them contribute results sooner.
1:1 Mentorship From Marketing Pros
Participants receive one-on-one coaching from your dedicated Heeler marketing specialist to leverage our experience, processes and proven strategies.
Master Strategy And Execution
Your Pack Leader will understand how to develop and implement smart, data-driven strategies tailored to your business goals.
Practical, Hands-On Learning
Each Pack Leader will receive training and assistance from Heeler mentors while doing practical tasks for their company.
Report And Communicate Like A Pro
A great marketer can show impact. Pack Leaders will learn how to track performance, analyze results and communicate insights to leadership and stakeholders.
Build a Supportive Network
Participants gain access to a network of Heeler mentors and fellow Pack Leaders for support, troubleshooting and continued insights.
What To Expect
Growth and results as training progresses
6+ months of dedicated support and development
Ongoing support from the Heeler team and network
Pack Program News
Llms.txt: The First Step to Winning at AI Search (GEO)
Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers. According to a recent Ahrefs study, AI overviews reduce search clicks by 58%. Meanwhile, users are increasingly turning to AI assistants like ChatGPT, Claude...
ROI from AEO vs. ROI from SEO: They’re Not the Same
In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google announced this month that they’re “making the biggest upgrade to the Search box in 25 years,” the “intelligent” Search box. It expands as you type your...
What LinkedIn’s Algorithm Overhaul Means for Your Content
Most people saw their LinkedIn reach drop this year and assumed they were doing something wrong. They weren't. LinkedIn rebuilt the engine. In March, the platform replaced its old feed system with one powered by large language models, the same technology behind AI...
Help Your Team Take the Lead
Apply for our training programs for individuals or teams.
