Get Found on ChatGPT With AI Optimization
Win more customers in AI search and overviews with OKC's top GEO team.
- Proven Search Strategies
- Locally Owned & Operated
- Award-Winning Results
Are Customers Finding Your Business in AI Search?
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AI Handles the Sales Cycle for Your Buyers
Large language models (LLMs) like ChatGPT, Claude and Google's Gemini can now handle the entire sales process, from evaluating competitors to completing a transaction for your customers.
Compare this behavior shift to what Apple Wallet did to physical cards, but much faster.
If you're missing AI optimization trust signals, you're invisible to high-intent searchers. Waiting to act costs your business prospects and gives competitors an advantage.
68% of searches where Google’s AI Overview populates result in zero website clicks.
GEO is for Conversational Search Visibility
Generative engine optimization (GEO) is the answer when your CEO asks how your brand gets cited on ChatGPT. GEO builds on tried-and-true SEO strategy and goes a step further for how LLMs “think.” Heeler Marketing establishes your business as a trusted authority in the local market for AI and search engines.
AI Optimization Built for OKC Businesses
How your customers use Google’s AI chat looks different in Edmond, Norman and Ardmore. Heeler knows Oklahoma communities, the competitive landscape, and the nuances between demographics in a way an out-of-state vendor can’t.
As an OKC GEO and SEO firm, we get a bird’s-eye view of local search trends that helps us move faster and drive better outcomes. We can also tie GEO to pipeline metrics that matter to your CFO or CPA.
Heeler Marketing is the trusted digital marketing and GEO strategic partner for growing financial, healthcare, service companies, B2Bs and civic organizations in Oklahoma City, Oklahoma, and surrounding areas.
"When Google announced the biggest search change in 25 years and organic traffic started declining due to AI Overviews, GEO became critical for Oklahoma business revenue. We dedicate hundreds of hours to AI optimization to deliver the best local GEO solutions."
What's Included in GEO Services?
Generative Visibility & AI Citation Tracking
Conversational Content Creation
Digital Footprint & Citation Management
Schema & Structured Data Architecture
Entity & Knowledge Graph Optimization
Example Heeler Results Dashboard with sample data.
Generative Visibility & AI Citation Tracking
Get transparent, real-time visibility into how customers are discovering your brand on ChatGPT, Google AI Overviews and other key AI platforms on your Heeler Results Dashboard.
Conversational Content Creation
Heeler audits, restructures and rewrites your primary web content in your brand voice to answer your customers’ prompts in natural language for answer engine optimization (AEO).
Digital Footprint & Citation Management
Expand your presence across external platforms that feed generative AI training sets. We monitor, manage and optimize your brand’s mentions, listings, YouTube account, PR placements, local citations and sentiment across authoritative regional and industry sources.
Schema & Structured Data Architecture
Writing comprehensive JSON-LD schema data (including Organization, LocalBusiness, FAQ and Service markup) across your entire website, which is a jargon-y way of saying Heeler provides blueprints of your services and locations to search and AI crawlers.
Entity & Knowledge Graph Optimization
Ensure AI models correctly identify, categorize and trust your brand’s core offerings, including website schema markup, optimizing your Google Business Profiles and all other major digital business listings.
Generative Visibility & AI Citation Tracking
Get transparent, real-time visibility into how customers are discovering your brand on ChatGPT, Google AI Overviews and other key AI platforms on your Heeler Results Dashboard.
Example Heeler Results Dashboard with sample data.
Conversational Content Creation
Heeler audits, restructures and rewrites your primary web content in your brand voice to answer your customers’ prompts in natural language for answer engine optimization (AEO).
Digital Footprint & Citation Management
Expand your presence across external platforms that feed generative AI training sets. We monitor, manage and optimize your brand’s mentions, listings, YouTube account, PR placements, local citations and sentiment across authoritative regional and industry sources.
Schema & Structured Data Architecture
Writing comprehensive JSON-LD schema data (including Organization, LocalBusiness, FAQ and Service markup) across your entire website, which is a jargon-y way of saying Heeler provides blueprints of your services and locations to search and AI crawlers.
Entity & Knowledge Graph Optimization
Ensure AI models correctly identify, categorize and trust your brand’s core offerings, including website schema markup, optimizing your Google Business Profiles and all other major digital business listings.
How We Make Your Business Easier for AI to Find
Step 1: Full Digital Brand Audit & GEO Strategy
Discover high-impact visibility gaps in our Digital Brand Audit with recommendations for improvement. We’ll outline our plan to close those gaps and that’ll be the focus of our first months of service.
Step 2: Initial Cleanup
When this phase is done, you’ll have a fully-owned, technically-sound website infrastructure ready for modern AI crawlers and consistent information across your digital presence.
Step 3: Content & Technical Foundation
We create structured, conversational content in your brand’s voice that your subject-matter experts and compliance team can review before we publish. You’ll have a library of authoritative content designed to capture direct AI recommendations.
Step 4: Ongoing Monitoring, Content & Strategy
We monitor your AI citation share, track search performance and adapt content strategies as LLM algorithms evolve. You’ll get clear data and concise summaries that make it effortless to demonstrate value to executive stakeholders.
Who Works With Heeler for AI Optimization?
OKC Business Leaders Who Want to Reach Customers in AI Search
You’re responsible for generating better business outcomes and capturing prospects who are ready to buy. We report on the numbers that matter to revenue. With Heeler's GEO services, you’ll know how many customers find and choose your business in AI search, overviews and assistants.
The Marketing Director Who’s Done Battling Unresponsive Agencies
You’ve inherited a legacy, out-of-state vendor who is unresponsive and keeps you in the dark. Heeler is the local partner you can trust to lead AI optimization without draining bandwidth. We'll manage your GEO proactively and show you exactly what's driving success.
Heeler’s GEO services aren't a fit for businesses seeking overnight tricks or cheap AI-generated content that doesn't earn authority. We work with teams that value quality and its impact on the bottom line.
Is Your Brand Cited in Google’s AI Overviews?
See if your brand or competitors come up when customers search in our free AI Visibility Audit.
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Answering Your Questions about AI Optimization
Will GEO help my business show up when someone asks ChatGPT for a recommendation?
Yes, GEO positions your business as a cited, trusted recommendation when users query platforms like ChatGPT, Claude or Gemini. It works differently than what you’re used to with traditional search results. Instead of trying to rank in the top spot on the first page, you’re striving to increase the percentage of prompts that mention your business to gain market share. Which businesses are cited can vary for the same prompt based on what the AI knows about the customer and where they are located, so it's important to optimize for all of your markets in Oklahoma.
Why is GEO important for a business in the Oklahoma City Metro?
As more people use AI search to shop for goods and services, instead of seeing 10-13 options on the first page of search results, they receive only a handful of recommendations. Often, LLMs give one ultimate recommendation based on the prompt and what it knows about your customer. That’s a big difference and it means the risk of not having the right GEO partner is invisibility.
How long does it take to see measurable results from GEO work?
While compounding category authority in AI models takes 3 to 6 months, it won’t take two quarters to see results. Within the first 30 days, you’ll receive a baseline visibility score across major LLM engines and our full audit outlining the quick wins to improve. Once we’ve knocked out the quick wins, you'll have fast proof of technical progress and closed competitive gaps to show leadership.
How does optimizing for Perplexity differ from optimizing for Google AI Overviews?
Perplexity relies heavily on web citations, real-time index queries and direct source attribution, favoring structured content and primary knowledge sharing. Google AI Overviews synthesizes data directly from Google’s existing search index, emphasizing established domain authority, Knowledge Graph entities and schema markup. Our GEO strategy optimizes your footprint to meet both requirements simultaneously.
Is GEO going to replace traditional SEO?
No, GEO doesn’t replace SEO; it builds directly on top of it. Traditional search engines and generative AI models share fundamental requirements such as site health, mobile performance, structured technical data and content clarity. Think of GEO as the next evolutionary layer that ensures your SEO investment yields visibility in conversational AI engines.
What's the difference between SEO, GEO and AEO?
How much do GEO services cost at Heeler Marketing?
Heeler’s GEO services start at $2,500 per month, plus a pass-through software cost. The final cost is based on your business size, number of locations and your goals.
We’ll recommend the right resources for your unique situation and goals, but we can also work within your budget and grow from there.
Our GEO services include a pass-through software cost. Heeler regularly negotiates with our software partners to deliver the best value to our clients.
Is a long-term agreement required for GEO services?
No, a long-term agreement is not required for GEO services. Heeler Marketing's standard agreement for GEO services can be canceled at any time with 60 days’ notice.
Clients can save more with an annual agreement (typically 10–20%) because it lowers our costs on things like software.
How do you measure GEO performance without traditional “rankings”?
We measure GEO success using specialized tracking tools and manual testing protocols that evaluate brand mention frequency, the number of your website’s pages being cited, citation accuracy, sentiment analysis and share of voice across major LLM platforms. As a secondary metric, we track referral traffic from AI platforms and direct lead conversations to tie visibility directly to business growth.
What technical changes will we need to make to our website?
Most websites require updates to site structure, content improvements and technical schema markup (JSON-LD) to make information clear to machine crawlers. If a restrictive vendor locks you out of changing your current site architecture, we can help you transition to a scalable website setup your business owns. You should own your website.
Can AI do GEO for my business instead of paying an agency?
No, AI shouldn't handle GEO for your business. AI-generated content doesn't improve local GEO and SEO results.
AI is an assistant-level contributor that we use strategically to add more value and streamline work that isn't public-facing.
Businesses have faced serious consequences when AI has unrestricted access or control. AI can be wrong and do things that can’t be undone. AI should never be allowed access to proprietary information that isn’t fit for public consumption.
AI predicts what content to create for your business based on what’s already out there, what you specifically ask it for, what it knows about you and the model’s way of “thinking.” That doesn't help with what you need for more citations and mentions. No AI-generated content is ready to publish as-is.
If we had a prompt-off, the responses we'd get would be very different. Heeler's GEO experts know what model to use, what to ask for, where to bring challenge, when it’s returning incorrect or harmful information and where AI doesn’t belong.
Models are “watermarking” generated content with invisible code and a certain way of speaking to identify its copy. Who owns the copyright for AI-generated work is still to be determined.
Other Ways We Help Buyers Choose You
Traditional SEO
Traditional SEO supports AI Optimization results. A cohesive SEO and GEO strategy for modern search earns the best results.
Review Management
Our team handles posting timely, optimized brand replies to Google reviews and other platforms for local GEO, SEO and customer retention.
Consulting
If it's not the right time to move forward with services, book one-on-one consultations with our experienced strategists.
Don’t Let Your Competitors Win AI Search
Start with a free AI Visibility Audit to find out if you and your top competitors are showing up.
By submitting this form, you agree to receive communications from Heeler Marketing about services, resources and news.