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Missed Calls on Google Local Services Ads Will Soon Cost You

Missed Calls on Google Local Services Ads Will Soon Cost You

by Lee Emerson | Sep 9, 2026 | Heeler Insights, Platform Updates

Missed Calls on Google Local Services Ads Will Soon Cost You

How Social Platforms Are Fighting the AI Slop Flood

by Lee Emerson | Aug 20, 2026 | AI, Blog, Heeler Insights, Platform Updates

How Social Platforms Are Fighting the AI Slop Flood AI tools have made it easier than ever to produce social content. For audiences, they’ve also made feeds harder than ever to trust. Unsurprisingly, major social platforms have noticed. LinkedIn, YouTube, TikTok...
Apple Maps Is Getting Ads This Summer. Are You Ready?

Apple Maps Is Getting Ads This Summer. Are You Ready?

by Lee Emerson | Jun 17, 2026 | Blog, Platform Updates

Apple Maps Is Getting Ads This Summer. Are You Ready? If you updated your iPhone in the last few weeks and opened Apple Maps, you saw a popup mentioning that ads were coming. You probably dismissed it and moved on. That popup was Apple telling every local business...
What LinkedIn’s Algorithm Overhaul Means for Your Content

What LinkedIn’s Algorithm Overhaul Means for Your Content

by Lee Emerson | Jun 4, 2026 | Blog, Heeler Insights, Platform Updates

What LinkedIn’s Algorithm Overhaul Means for Your Content Most people saw their LinkedIn reach drop this year and assumed they were doing something wrong. They weren’t. LinkedIn rebuilt the engine. In March, the platform replaced its old feed system with...
Decoding Instagram’s Spring 2026 Updates

Decoding Instagram’s Spring 2026 Updates

by Lee Emerson | Jun 1, 2026 | Blog, Heeler Insights, Platform Updates

Decoding Instagram’s Spring 2026 Updates Instagram has been moving fast this year. Here’s what changed so far and what it means for how your brand shows up on the platform. Schedule Posts Without a Third-Party Tool Native post scheduling is now available...
Top 10 October 2023 Social Media Updates

Top 10 October 2023 Social Media Updates

by Allie Carrick | Nov 7, 2023 | Blog, Platform Updates

Top 10 October 2023 Social Media Updates The new year will be here before we know it! Now’s the time to reflect on how your biggest marketing initiatives have performed over the last year, from social media posts to ad campaigns. Take the time to identify the...
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