by Kelsey Jones | Mar 12, 2026 | AI, Blog, Digital Services, Heeler Insights
Future-Proof Your Marketing: A Quick Guide to AI for Brands For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media platforms and search engines. Today, using AI tools like ChatGPT is as commonplace as a...
by Kelsey Jones | Sep 16, 2022 | Blog, Digital Services, Heeler Insights, Platform Updates
LinkedIn Launches New Suite For Businesses A recent swell of change and uncertainty in the world of social networking has sparked an important discussion about users, Company Pages, and what features will keep a platform successful. LinkedIn — the B2B darling boasting...
by Kelsey Jones | Jul 9, 2021 | Blog, Digital Services, Heeler Insights
Google Postpones Elimination of Third-Party Cookies to 2023 Marketers can breathe a sigh of relief as Google announces a delay in their plan to phase out third-party cookies. While other browsers such as Safari and Firefox have already taken a stand against...
by Kelsey Jones | May 28, 2021 | Blog, Digital Services, Heeler Insights
Google Adds E-Commerce Tools & Shopify Partnership The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020 —...
by Kelsey Jones | Apr 30, 2021 | Blog, Digital Services, Heeler Insights
IDFA Doomsday Arrives The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access...
by Kelsey Jones | Apr 9, 2021 | Blog, Digital Services, Heeler Insights, Platform Updates
Facebook Adds Scheduling for Stories and More With the introduction of Facebook Business Suite last year, the social media giant has continued to make it easier for brands to manage their Facebook Pages while maximizing their presence on the platform. Late last week,...
