by Lee Emerson | Aug 20, 2026 | AI, Blog, Heeler Insights, Platform Updates
How Social Platforms Are Fighting the AI Slop Flood AI tools have made it easier than ever to produce social content. For audiences, they’ve also made feeds harder than ever to trust. Unsurprisingly, major social platforms have noticed. LinkedIn, YouTube, TikTok...
by Greg Newby | Jun 16, 2026 | AI, Blog, Heeler Insights
Llms.txt: The First Step to Winning at AI Search (GEO) Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers. According to a recent Ahrefs study, AI overviews reduce search clicks by 58%. Meanwhile, users are...
by Greg Newby | Jun 5, 2026 | AI, Blog, Heeler Insights
ROI from AEO vs. ROI from SEO: They’re Not the Same In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google announced in May that they’re “making the biggest upgrade to the Search box in 25 years,” the...
by Lee Emerson | Jun 4, 2026 | Blog, Heeler Insights, Platform Updates
What LinkedIn’s Algorithm Overhaul Means for Your Content Most people saw their LinkedIn reach drop this year and assumed they were doing something wrong. They weren’t. LinkedIn rebuilt the engine. In March, the platform replaced its old feed system with...
