by Greg Newby | Jun 16, 2026 | AI, Blog, Heeler Insights
Llms.txt: The First Step to Winning at AI Search (GEO) Search is changing. Google and Bing are moving away from ranked website links and toward AI-generated answers. According to a recent Ahrefs study, AI overviews reduce search clicks by 58%. Meanwhile, users are...
by Greg Newby | Jun 5, 2026 | AI, Blog, Heeler Insights
ROI from AEO vs. ROI from SEO: They’re Not the Same In case you missed it, AI is taking over search. That statement may seem hyperbolic at first glance, but Google announced in May that they’re “making the biggest upgrade to the Search box in 25 years,” the...
by Greg Newby | Mar 12, 2026 | AI, Blog, Digital Services, Heeler Insights
Future-Proof Your Marketing: A Quick Guide to AI for Brands For over a decade, AI quietly powered digital platforms behind the scenes, driving algorithms on major social media platforms and search engines. Today, using AI tools like ChatGPT is as commonplace as a...
by Team Heeler | Mar 4, 2026 | AI, Blog, Creative Services
AI vs Human Designers: Why Shortcuts Can Cost Your Brand With tools like Google’s Nano Banana Pro launching last fall, there’s a growing discussion about AI images and how they stack up against human designers. From copyright risks to human empathy, cultural nuance...
by allie | Oct 5, 2023 | AI, Blog, Platform Updates
Top 10 September 2023 Social Media Updates It’s officially fall, and if you haven’t started planning your holiday strategy, you’re already behind. Don’t panic — you can catch up on the latest trends with our most recent installment of the Heeler round-up series....
by allie | Aug 5, 2023 | AI, Blog, Platform Updates
Top 15 July 2023 Social Media Updates We’re closing out possibly the biggest month for significant social media updates this year. Buckle up for the latest installment of the Heeler round-up series. Exploring New Platforms Not only have there been changes to your...
