Top 10 October 2022 Social Media Updates
With 2022 winding to a close, it’s a great time to reflect on the platform updates that have transformed the way we use social media. Over the year, we’ve kept you updated on the hottest changes through our ongoing round-up series.
Reflecting on 2022
Take stock of your brand’s achievements as well as missteps — what were some of your most significant accomplishments? How about areas that you can improve? Think it’s time to consider a website redesign or maybe even a brand refresh? Taking a step back and honestly evaluating your position as a brand is a tried and true way to stay relevant and find new growth.
Here’s a taste of some of the most significant social media updates we’ve collected this past month that you can adopt into your future planning:
TikTok
- New live-stream safety features include an updated keyword filtering tool for comments, participant age limit increased from 16 to 18 along with a new “adults-only” category
- A partnership with LinkTree expands referral link options for Creators
- Expanded editing and creation tools include Photo Mode and longer descriptions
- A new native post scheduling feature has rolled out to select users
- The platform is testing an option to allow users to add songs to their profile
- Users can now add a wide range of popular songs to Idea Pins
- New “Post” and “Page” sticker options are available to drive more traffic to your posts
- Automated captions are now available on videos to improve accessibility
- Testing is underway on the ability to add a co-author to your Reels
- Elon Musk has officially acquired Twitter and fired their top executives
An Award-Winning Year
2022 proved to be another record-breaking year for the Heeler team. We continued our streak of being the winningest agency at the AMAOKC Marketing Excellence Awards by bringing home 22 awards — and our own President and Managing Partner Allie Carrick was named Young Marketing Pro of The Year.
Heeler is now accepting clients for Q1 and Q2 2023. Chat with a team member today and let’s get to work on your all-star year.
