Pioneer Library System

Overview:

Pioneer Library System partnered with Heeler Marketing to enhance its social media strategy and increase awareness of a wide range of innovative services. We crafted strategic paid and organic social media campaigns designed to increase event participation and position the library as more than just a place with books. Our “Beyond Books” campaign emphasized Pioneer’s unique offerings, driving stronger engagement in-person and online.

Services:

Strategy Development
Organic & Paid Social Media
Graphic Design
Copywriting

51%

Increase in Author Event Participation

159%

Increase in IG Interactions

$0.10

Avg. CPC on Meta Ads

87%

Lower CPC Than Industry Avg.
Man helping students on a computer with text promoting Pioneer Library System’s test prep resources.
Promotional graphic for author Casey McQuiston’s virtual talk hosted by Pioneer Library System.
Smiling young girl holds STEM prize kits during the Pioneer Library System’s Summer Learning Challenge.
Bright Easter graphic announcing Pioneer Library System branch closures on Sunday, April 20.

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Heeler Marketing
629 W Main Street, Suite 105
Oklahoma City, OK 73102
(405) 925-1550

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