Hex House

Overview:

Hex House is a well-known multi-attraction haunted house in Tulsa, Oklahoma. For their shortened 2020 Halloween season, Hex House reorganized their entire attraction to comply with CDC guidelines and needed a strong digital strategy to drive ticket sales. Paid digital advertising was their only promotional channel that season.

Heeler built a lead nurturing funnel across Facebook, Instagram and Google Ads with multi-layered statewide audience targeting, unique ad creative built to communicate urgency and a remarketing campaign for past attendees. Daily optimizations driven by audience and ad split testing maximized ROI throughout the campaign’s limited run.

Services:

  • Social Media Advertising
  • Google Ads
  • Graphic Design
  • Copywriting
  • Community Management

108%

Sales Goal Exceeded

267%

ROI

13,000+

Tickets Sold

4.4M+

Total Impressions
Two haunted house actors with eerie makeup pose on a staircase inside Tulsa Hex House during Halloween season.
Masked haunted house actor leaning around a corner inside Tulsa Hex House promoting Halloween attractions.
Horror character wearing a stitched mask reaches toward guests beside a vintage television inside Tulsa Hex House.
Haunted actor with glowing eyes crawling toward the camera inside Tulsa Hex House during the Halloween season.

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