Top 10 March 2022 Social Media Updates
We’re springing into change with a continuation of our social media update series. Take a look at some of the new platform features that could shape your content creation this season.
Optimize Your Profiles
Your brand’s social media pages are often the first impression someone gets from your business. We can’t emphasize this enough — optimizing your social profiles is imperative to instilling brand trust in customers and prospects alike.
Your profiles should be fully optimized and contain all the information someone needs to know about your business — a link to your website, appropriately sized cover photos, and branded profile photos.
Check out Heeler's list of the top updates to watch for this spring.
YouTube
- The platform is rolling out new live stream features including full-screen mode, guests and more.
- All Users will soon be able to tag products in their posts.
- Creators can assign a moderator to their Instagram Live Streams.
- An algorithm-free feed option is now available.
Snapchat
- Custom Landmarkers in Lens Studio allows users to create a location-locked AR experience.
- You can now locate specific DMs with the addition of keyword search.
- Influencers are able to track how much they’re making on the app through the new Creator Dashboard.
- The platform is testing new improvements to alt-text descriptions, including on-image badges and expandable captions.
- Merchants can choose up to 50 products to spotlight within the app through the Twitter Shops feature currently in beta testing.
TikTok
- The platform expands their new stories feature to more users.
Mobile-Friendly First
In 2021, 93% of internet users reported primarily accessing the web through their mobile devices — with that in mind, along with Google's move to mobile-first indexing, your website (and any images on your social media pages) must be optimized for screens of all sizes.
On every website we build, we put mobile design and SEO best practices first. No matter if you're starting from scratch or updating an existing brand website, we're here to help — let’s connect.
