Skyline's Rebrand

Skyline Urban Ministry turned to Heeler Marketing for a rebrand that would honor its 50-year mission to uplift people of all backgrounds in the Downtown Oklahoma City area. We created a modern visual identity focused simply on “Skyline” with brand standards and a new tagline “Bridging the gaps. Lifting the shadows.” The rebrand included a new mission explainer video and adaptable service-specific badges for programs like the eye clinic and food resource center, which premiered at Skyline’s largest fundraising event of the year.