Johnny Carino’s
Overview:
When Facebook shifted its algorithm in 2018 to favor video content and meaningful social interaction, Heeler proactively realigned Johnny Carino’s regional content strategy to match. We produced 70 short motion graphics highlighting new promotions and 40 featured menu items in under six months, a campaign we called Johnny Carino’s: Menu in Motion. The video-first approach drove Facebook ad views for pennies per impression and lowered cost per result by more than 90%.
Services:
- Motion Design
- Social Media Advertising
- Photography
- Graphic Design
- Copywriting
-90.63%
Cost Per Result
1,889,235
Total Impressions
23,507
Page Engagements
+4,508%
Video Views
Spend less. Reach more people.
