1040i Social Media Campaign

Overview:

1040 Initiative is a Norman-based nonprofit working to provide drinking water, healthcare and education to impoverished communities in Morocco and Ivory Coast. Heeler helped promote their largest fundraising event of the year, the Tanda Gala, with the goal of raising funds to build a middle and high school at Tanda Bilingual Academy in Ivory Coast.

Our strategy spanned email newsletters, a Facebook Event, organic social content, paid campaigns and donor remarketing, with graphics throughout that highlighted both the fundraising goal and the students it would directly impact. We also provided on-site event coverage, with photos later featured in Oklahoma Magazine.

Services:

  • Social Media Advertising
  • Email Marketing
  • Graphic Design
  • Copywriting
  • Photography

176%

Donation Goal Exceeded

90%

Tables Reserved Early

50%

Increase in Facebook Video Views

30k+

Total Impressions
Portrait of a young student standing in front of a 1040i sign, promoting educational opportunities through charitable giving.
Newly constructed school building supported by 1040i with a school transport van parked outside, encouraging donations to help build schools.
Students seated together in a classroom, highlighting 1040i's mission to provide quality education for every child.
Child sitting at a wooden school desk promoting the 1040i Sponsor a Student program, which provides school supplies, meals, uniforms, educational support and medical care.

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