Introducing the Pack Leader Program: Digital Marketing Training That Builds Strategists
For new marketers stepping into a role, there’s a mountain the size of Everest to climb in mastering strategy, platform best practices and execution in the ever-changing digital landscape.
Many lean in-house teams lack the time or resources to provide new hires with the role-specific training and mentorship they need to succeed. The end result is missed business opportunities, slow progress and high role turnover rates, leaving everyone involved at square zero in the end.
The Pack Leader Program is designed to change that, equipping emerging internal marketers in Oklahoma with the training and mentorship they need to confidently develop digital strategies that drive business results.
The ROI of Professional Development for Businesses
Businesses hire internal digital marketers for a variety of reasons:
- Business growth drives an increasing number of marketing responsibilities.
- Hiring internally becomes more cost-effective than outsourcing all aspects of marketing.
- There’s limited time and resources to handle external providers and keep things moving forward without an internal marketing coordinator.
- Business leaders need internal marketing leadership and advocacy.
Investing in mentorship and training for internal hires pays off in employee engagement, retention, productivity and profitability.
According to Gallup, highly engaged employees achieve:
- 23% higher profitability
- 18% higher productivity
- 70% higher well-being
- 32% fewer quality defects
- 51% less turnover for low-turnover organizations
- 21% less turnover for high-turnover organizations
The Real Cost of No Training and Mentorship
When consistent, role-specific mentorship and professional development opportunities are absent, employee retention plummets and business costs skyrocket.
Post-pandemic, the business world has found that 94% of employees say they would stay longer if their company invested in continuous learning and development (Awardco). More than 40% of employees without mentors consider quitting within three months (CNBC). Also, companies without mentoring programs had profits that were 45% lower than average (Forbes).
For marketing teams, the impact is even more costly. When a marketer leaves, businesses lose not only the investment in that hire but also momentum, brand knowledge and the time it takes to start over.
Why New Marketers Leave Without Support
Marketers entering a new role are eager to contribute, but the reality is overwhelming. Seasoned pros who drive results are cultivated through realistic expectations, support, role-specific training and mentorship. Without structured guidance:
- They face a steep learning curve without the tools to climb it.
- Rookie mistakes become costly setbacks for the business.
- Confidence drops, leading to disengagement and an early exit from the role.
Support is not a cost, it’s a growth strategy. When your internal marketers have role-specific support, they can deliver results that move your business ahead. Our 1:1s are rewarding because they create space to provide support on a task-by-task basis and foster genuine partnerships.
A Mentorship and Training Program Designed for Oklahoma Digital Marketers
Heeler’s Pack Leader Program equips marketers entering a new role with the skills, strategy and confidence they need to succeed, while giving businesses a scalable way to grow talent without overextending internal resources.
More than onboarding, our program is a supercharged role and career accelerator.
Each internal hire (or Pack Leader, as we call them) is connected with an experienced Heeler mentor. These mentors include members of our senior leadership, who are some of the most experienced digital marketers in the state.
Mentors champion their Pack Leaders, dedicating all of their strategic wisdom and experience to helping them and their business succeed. Outside of training sessions, they develop a trusted relationship where Pack Leaders can bring opportunities or challenges and receive one-on-one support to overcome them.
Our Oklahoma advantage means that mentors have a thorough understanding of local strategies and can meet virtually or in person in OKC for collaboration.
After over a decade of training digital strategists, the ones who grow the fastest and stick around are those with a mentor in their corner. Give talented new strategists consistent training, structure and someone who believes in them and see how much quicker they become a strategic force. We achieved above-average YoY revenue growth and 7 years of zero employee turnover with this approach.
Helping Businesses Fill the Training Gap
Why can’t businesses do this internally? We went straight to the source.
One decision maker who has a Pack Leader participating in our pilot training program said, “Where we are today wouldn’t be possible without Heeler’s support — we didn’t have the digital knowledge and experience to train and develop our digital strategist in-house.”
For large and growing businesses with internal teams, Heeler also provides custom training programs for groups of 5-50 that are looking to elevate their digital understanding.
The Pack Leader Advantage
Future Pack Leaders get hands-on training, ongoing support and modular training in social media or wider digital marketing platforms, strategy development and best practices.
The Pack Leader Program is a win-win situation for new digital strategists and businesses. Most businesses can’t afford months or years of trial and error. By joining the Pack Leader Program, the organization gains:
- Access to a structured development path for junior digital marketers.
- Experienced mentors who provide consistent support and feedback.
- Strategic insight and processes from Oklahoma’s first digital team.
- Training aligned with your business objectives, so learning translates to ROI.
- Gain a network of other Pack Leaders to support your team.
Start Your Pack Leader Journey
Brand leaders, if you’re ready to develop high-performing internal marketing talent, apply now for the Pack Leader Program or request a training program for your team.
Space in the Pack Leader Program is limited. Reserve your spot today.
