by Kelsey Jones | Mar 5, 2021 | Blog, Heeler Insights
10 Ways to Build Brand Trust Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight...
by Kelsey Jones | Feb 26, 2021 | Blog, Heeler Insights, Platform Updates
5 Ways LinkedIn is Helping Content Marketers LinkedIn engagement has skyrocketed over the last year and doesn’t show any signs of slowing down. They’ve even introduced a new internal position that focuses on developing content creation and engagement...
by Kelsey Jones | Feb 10, 2021 | Blog, Heeler Insights
Facebook vs iOS 14 Apple’s looming privacy update has many brands and social media platforms feeling uneasy about the future of ad retargeting. In previous blogs, we discussed the initial reaction from Facebook and advertisers regarding the iOS 14 privacy changes and...
by Kelsey Jones | Dec 3, 2020 | Blog, Heeler Insights, Platform Updates
Instagram Tests New FAQ Option For Business Accounts The social media giant is following in Facebook’s footsteps by introducing a frequently asked questions (FAQ) feature. Some Instagram business accounts will now have the option to present up to four clickable...
by Kelsey Jones | Nov 23, 2020 | Blog, Heeler Insights, Platform Updates
Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
by Kelsey Jones | Oct 8, 2020 | Blog, Heeler Insights
Relevant Ads Matter Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in...
